The Power of Culture The Power of Culture The Power of Culture The Power of Culture
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Music is the mostPowerful GatewayInto Culture
Way of Work
UnlockingPowerfulMusic TerritoriesFor Brands
Activating the intersection of
brand positioning, cultural trends,
audience needs and the artist‘s image.
Services
Visionary culture and music solutions to accelerate your business
strategy
define your voice in culture
Content
and bring them to life
Live
enable experiences
Targeting
audience on a scalable level
Clearance
the rights you need
Cases
Creating BreakthroughCultural Moments
LIKE ICE IN THE
SUNSHINE
LANGNESE X NICO SANTOS
We connected an iconic brand with a whole new generation of consumers through a reinterpretation of the classic brand song "Like Ice In The Sunshine." Nico Santos breathed new life into a cult classic and brought joy with live performances and a TikTok challenge.
BLINDING LIGHTS
MERCEDES-BENZ X THE WEEKND
To activate the launch of the first all-electric SUV, we created a pop culture moment that marked a historic milestone for the brand. The Weeknd not only served as creative director and testimonial for the campaign, but also composed a custom song that captured the new electric joy of driving - and became the most streamed song of the year.
FEED DEN VIBE
GANGSTARELLA X CAPITAL BRA
We created the first food love brand of the German rap community and brought hip-hop culture to supermarkets. Together with the biggest artists on the scene, Gangstarella brings flavor explosions to the plates of pizza lovers and shakes up an entire market segment - with over 10 million pizzas sold in less than three years.
ROCK YOUR LOOK
DEICHMANN X ELLIE GOULDING
An exclusive shoe collection featuring Ellie Goulding that combines international star appeal with a down-to-earth attitude. With a captivating music video that showcases the exclusive shoes in a glamorous yet rocking way, and an effective PR event, demand for the collection crashed the Deichmann webshop.
CHECK DAS
LIEBER NOCHMAL
TELEKOM X BADMÓMZJAY
Iconic rap idol Badmómzjay, who constantly breaks industry clichés, raises awareness of the "Telekom Young" tariffs and dispels the preconception that their products are expensive. We activated the campaign through effective fan targeting and exclusive UMG YouTube inventory that reaches the young hip-hop audience exactly where they are.
AM BESTEN
MIT EUCH
GEROLSTEINER X UMG ARTISTS
Gerolsteiner wanted to emotionally position the new longneck lemonade as a social drink for a young target group. After sitting at home alone for two years, we celebrated our reunion and launched the Gerolsteiner "Better with You" tour. We presented talents from major cities, gave the live audience an unforgettable evening and all those at home gripping content. Cheers to us!
GALAXY
MUSIC ACTIVATION
SAMSUNG X UMG ARTISTS
We connected the Samsung Galaxy Flip/Fold phone series with the world of music to increase brand love and reputation among the music-loving Gen Z target audience by authentically integrating the devices into various music videos and content formats.
BEHIND
THE BEAT
O2 X UMG ARTISTS
The brand's target group is offered closer access to their favorite artists by reaching music fans via the "O2 Music" platform. At virtual concerts, the audience has the opportunity to watch exclusive "Behind The Beat" live streams and gets an authentic insight into the creative process through an accompanying content format.
Team
Our Music And Culture Experts
